Video Brochures Marketing is so new everyone is asking “what are video brochures?”
Video Brochures Marketing is a brand new way to get your branding and marketing message across to your clients. A video brochure is a self enclosed unit that combines a printed brochure with a LCD video unit. The whole package can be customized with your branding and marketing message plus your custom video.
Why is Video Brochures Marketing so Awesome?
The impact of video on marketing is well documented.
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Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. (Source: Unruly)
Combining video with full page ads boosts engagement by 22%. (Source: Rhythm Insights)
According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. It gets even better; of that 80%, 46% took some action after viewing the ad. In fact:
- 26% looked for more information about the subject of the video
- 22% visited the website named in the ad
- 15% visited the company represented in the video ad
Visitors who view product videos are 85% more likely to buy than visitors who do not. (Source: Internet Retailer, 2010)
- 12% purchased the specific product featured in the ad
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Now you combine the power of video with printed material to highlight the key features and you’ve got a great package. One of the big problems with print, and also the advantage, is if the printed material is kept and passed along. Unfortunately, the vast majority of printed material is thrown out, even before it’s ready. I’m sure a video brochure will not get thrown out! It’ll get kept and passed along. Plus, the video you add will engage the prospect.
The “WOW” Factor of Video Brochures Marketing
Don’t forget the “WOW” factor. Video Brochures are so new that they will wow! your prospect.
Where can I get Video Brochures?
Video Brochures are available from our webstore at www.videobrochures.ca
